Effective Window Displays

Window displays serve two functions: two attract walk-in clientele and to communicate the mood of products and services of your store. Depending on your needs, window displays can be seasonal or approached as an investment where the design can be augmented in the future or repurposed in the interior to make your money stretch through to other projects.

DESIGN ELEMENTS TO CONSIDER

Large Scale Elements and Textures

The use of large scale elements and textures such as the vertically mounted greenery above, set an eye-catching stage that acts as a backdrop, placing emphasis on your product.







Product Display

Integrating product displays through dimension and theme as with these snow- flakes, frames and isolates your products for clear presentation.

Use of Verticality

Utilizing the verticality of your window alongside large scale graphics and simple design elements creates a broad statement that puts your product into full focus.











Of course design is important, but so are your financial concerns. Your designer should be able to take your theme/brand and layout a few variations at different price points. And remember, a modest budget does not have to translate into cheap. A good designer knows when perfection has been reached, not when there is nothing left to add but when there is nothing left to take away.



Theme Variations at Various Price Points

A modest storefront with high impact showing theme through cost effective elements: tree stump pedestals, painted frames with suspended product, blue string curtain with beads, and custom-made tree trunks.



A larger space that expands on the winter theme and implements wood veneered flats (false walls), a rustic table as scenic display, and bare branch trees that enable suspended product opportunities.



Expanding even further, this design implements stylized aspen trunks that are internally lit with colored light, built in acrylic light boxes, integrated signage, and snow textured flooring.

Knowing what you want in terms of functionality and how to represent your brand will place you a step ahead in the design process and enable better communication between you and your designer. With the holidays fast approaching and the snow finally falling here in Colorado, we wish you a great shopping season!