Retail Store Concept - Serendipity by Heidi Mendoza

Serendipity [a propensity for making fortunate discoveries while looking for something unrelated.]

Natural, inter-twining, flowing and aesthetically pleasing blend of shades is rarely seen in any other element / material than wood.

(click on the images to enlarge them)



First thing you notice as you walk in is the “Wave Structure”, bent plywood structural element from the wall, across the ceiling to the other side with shelves holding some of the merchandising.
Diffused fluorescent lighting is mounted between the panel and the wall and the panel also has small can lights on the roof. (Design by Heidi Mendoza)




Custom panel behind the reception desk was created with laminates and wood. Back panel is white laminate that you can see through the circle patterns on the top wood panel. (Design by Heidi Mendoza.)



Custom Reception Desk with a lighted niche. (Design by Heidi)


Custom Light fixture above the reception desk. (Design by Heidi)

Custom display / bench . (Design by Heidi)